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Looking-Glass Creative
Karen Heltne

Looking-Glass Creative Karen Heltne Looking-Glass Creative Karen Heltne Looking-Glass Creative Karen Heltne

About me

  

What do you want to be when you grow up? I always thought I had the answer to that question. I wanted to be a professor. I loved reading. I could write well. It seemed like a no-brainer. 


But when I realized that becoming a professor meant living wherever the jobs were and chasing tenure for years, I knew that I needed to come up with Plan B. And fast. 


So I decided to pursue a career in what I've always done best. Writing. And more than 20 years later, I've never looked back. 


I've been a copywriter and editorial director in an agency setting and as a consultant. I've written everything from annual reports to video scripts for government, nonprofit, and private sector companies, including Fortune 50 giants. 


When you work with me, expect a writer who: 


  • Listens to the business issues and acts as a fierce advocate for authors, audiences, and brands.
  • Understands how to interview senior executives and ask them the questions that unearth content gold.
  • Creates copy that gets noticed and offers fresh perspectives on the issues. No jargon allowed. 
  • Collaborates successfully with creative and business teams including marketers, researchers and subject matter experts.
  • Delivers quality work the first time. On time. Every time.


As a generalist, I write about a wide range of business and technology topics and have extensive experience working with global professional services firms. Always a student, I love to dig into a topic, listening and learning to craft copy that fuels business outcomes. 


I graduated with honors from Boston College with a Bachelor of Arts in English. I hold a Master of Arts in English from the University of Virginia. I'm based in beautiful Raleigh, North Carolina.


Connect with me on LinkedIn

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